The Lone Ranger trading cards, printed by Gum Inc. of Philadelphia, PA, served to promote the movie serials of 1938-1940. There were 48 cards in the series. The front featured an exciting scene from one of the movies and the back contained a description of the the story. The cards also came with a message for parents and teachers pointing out the benefits of collecting them. As a boy I chewed the gum and would trade the cards with my friends. We played a game where we would toss them against a wall. Whoever's card landed closest to the wall won all the cards thrown. It was difficult then trying to collect all 48 cards, and even moreso today.

You can also check out my collection of the commemorative edition that was published in 1984.