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1948, I listened with great anticipation to The Lone
Ranger radio program as the announcer, Fred Foy, said,
"In celebration of the 15th year of this program you
can get your very own model of the Lone Ranger Frontier
Town. With this offer you can follow the adventures
of The Lone Ranger and Tonto."
The next day I flew on my bike to the First National
grocery store. Standing in the cereal aisle I searched
for the Cheerios boxes. There they were! I turned a
box over and there were the frontier buildings just
waiting to be cut out and assembled. It was box numbered
3 of 9 different box backs. I checked out other boxes
and all 9 were there. What luck! Another bike trip home
to convince my mother that it was imperative to get
all 9 boxes immediately. She agrees! Back again to the
store to purchase all 9 boxes of Cheerios ($.12 abox!).
Rushing home, I quickly emptied all the boxes into a
large bowl. I ended up eating Cheerios for weeks, but
it was worth it!
more sections, each with a map and additional buildings
(71 pieces in all), had to be sent for separately with
a dime and a Cheerios box top. Luckily I now had plenty
of those. When assembled the four base maps covered
nearly 15 square feet of floor space. For weeks afterward
the Lone Ranger radio show featured stories located
in the Frontier Town and I could see right where it
was all taking place - a truly spectacular radio premium!